Jill’s Blog

Passion & Purpose

I have been thinking a lot about passion and purpose lately. In my career, I have always been passionate about one key aspect of my work, PEOPLE. Don’t get me wrong, I love to strategize and create action plans. I truly enjoy solving complex operational challenges, creating short term and long-term plans. However, the one thing that always got me super jazzed was developing and inspiring people. There is no greater satisfaction than coaching an individual or a team to achieve results better than they ever imagined. Leading through difficult periods and seeing people rise to meet challenges is where I get my juice. Clearly that’s my passion and I think my purpose too.

At the beginning of this year, before my departure from my job was even anywhere on the radar, I did something called a calendar audit. I had heard Rachel Hollis talk about it on her podcast and I decided to give it a try. The concept is simple. You review your calendar for the entire previous year and categorize everything you’ve done. Believe me, it is truly as tedious as it sounds but the point is to parse out the things that drain the life out of you and zero in on the activities that GIVE YOU LIFE! The goal, of course is to try to find ways to do more of the latter. I did this audit in the context of remaining in my current role so while the exercise was worthwhile it was not exactly earth shattering. A lot of the life draining activities were simply part of the job when leading a large-scale customer care organization. I did my best to thin the herd on meetings and tried to carve out more time for coaching, training and development as best I could. But it wasn’t exactly a home run.

Today, through the prism of my new company, I can focus almost exclusively on the things that I am most passionate about. I firmly believe that I can make a difference in people’s work and personal lives and hopefully make a buck doing it! Little did I know that the calendar audit would be a grand slam home run as I made a career transition and truly focused on pursuing my passion and purpose. Win! I highly encourage you to try the calendar audit. Take an afternoon with no interruptions and look at the last 3 or 6 months as a start. And it doesn’t have to be work, it can your personal calendar. Where are you spending your energy and is it giving you energy? That’s the key question. Drop me a line and let me know how it went. I would love to hear from you.

So, as I endeavor to live for passion and purpose, the next few months are going to be extremely busy for me and my little venture, I hope you’ll come along for the ride both virtually and possibly in person!


Networking, networking, networking! I’ll be attending the Maine Women’s Network Sip into Spring on Wednesday May 1st at Cellardoor Winery. What a great way to get more involved with this great organization and maybe sample a little “Perfect Stranger” wine while I’m at it. I am also super excited for the Pen-Bay Chamber After Hours at Pope Memorial Humane Society on May 8th. Shhhhhh don’t tell Mark Parker that I’m going to see rescue pets. I might just come home with one. Finally, in May, I am thrilled to be attending the MaineBIz Women’s Leadership Forum at Hannaford Hall in Portland. Looking forward to getting inspired by some great speakers.


I can’t even contain my excitement for June as I host my first inspirealMaine event on June 5th at Rockport Opera House. This will be a 90-minute discussion for women focused on the topics of living with intention and setting personal and professional goals. Put it on the calendar, IN PEN! On June 12th, my amazing daughter Kayleigh and I are headed to Minneapolis for the Rachel Hollis Rise Conference. GAH!!!!!!!! 3 days with Rach, taking personal growth to a whole new level. Finally, I am super excited to tell the world all about inspirealMaine at the Maine Business2Business Trade Show in Lewiston at Norway Savings Bank Arena on June 20th. If you are attending, stop on by and see me!

Speaking of passion and purpose, you guys know I love my Peloton right? Well, I have really pulled a nutty this time and formulated a goal to achieve 1000 Peloton rides by August 6th, 2019 (My 50th Birthday). I’m currently at 708, only 292 to go. I’ve totally got this. "What, like it's hard?" -E.Woods

Finally, here is today’s addition to the inspirealMaine playlist: Perfect listening accompaniment as we talk passion and purpose:

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Jill Parker